"The process of shaping emergent meaning involves re-presentation and recontextualization. This is never simply a repetition of Available Designs. Every moment of meaning involves the transformation of the available resources of meaning. Reading, seeing, and listening are all instances of Designing." According to the New London Group, Design is a concept "in which we are both inheritors of patterns and conventions of meaning and at the same time active designers of meaning." In this, we come into a world where cultures and social behaviors and patterns are preexisting and we mostly hold these to be true. When there is need to either modify or develop new meaning, social beliefs and behaviors, etc. we can also design those to fit our need. This takes place during our meaning-making processes. Because of this, we are influencing our Social Futures which effect our behaviors and practices later in life in environments such as the workplace and other social settings. There are six elements within Design. Linguistic, Visual, Audio, Gestural, and Spacial meaning, and the Multimodal paradigms which link all of the previous elements to each other and allow them to work together. They also explain that literacy pedagogy should work with designing social futures and enable the students to, eventually, do so for themselves. Ultimately, teachers should model and design for students such as classroom environments and behaviors, allowing them to take control when it is possible. Different types of learning are achieved through different design ideas. This can transfer almost directly from the classroom to the workplace, enabling students to influence their own social futures. Design is also a concept that is far from static. It is completely adjustable and movable/modifiable which makes perfect sense in a world that is constantly shifting and changing. The New London group stresses the importance of viewing Design as both a state and a process. Through this idea, "meaning-making is an active and dynamic process, and not something governed by static rules." Culturally, and therefore socially, accepted rules and regulations in any social setting are subject to transformation through re-creation, with no "simple reproduction." Over all, social conventions are being modified to fit these New Times as any one person strives to act in line with them.

*citations from Harvard Educational Review A Pedagogy of Multiliteracies: Designing Social Futures